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  • Writer's pictureJoe Mahany

Why Video is Important for Business

Updated: Oct 11, 2022

For businesses of any size, video marketing is one of the single best ways to bring awareness to your brand and achieve a wider reach.

Video content strategies are an online marketing technique used to promote your brand, products, and services that lead to a positive image of your business, good customer engagement, and ultimately raise your conversion rates and make the sale.

Video production in Santa Barbara

Video marketing is the king of digital marketing, and here are the reasons why:

Rank Higher in Search Results

Introducing your brand to more people is the primary goal of any online marketing strategy, and ranking higher in the search results pages (SERPs) is an excellent way to do that. And, guess what Google loves? Well-optimized videos on your website.

Did you know YouTube is the second biggest search engine after Google? Adding your brand videos to your website and a YouTube channel gives you a better chance of appearing higher in the top search results.

Ranking higher in the SERPs directly influences a rise in website traffic and effectively creates brand awareness with your audience; this leads to people spending more time on your site and, ultimately, more sales.

Do you want to bring in web traffic that actually converts? Get in touch with Island Fox Media — the top video production and digital marketing company in Santa Barbara!

Better Customer Engagement

Videos are an effective way to teach potential and existing customers all about your brand. Introducing them to your brand and products with a short video can have a lasting impact on the viewers.

What’s more likely for someone interested in your brand to click on: a lengthy about us page or a short, entertaining video? You guess it; it’s the video. Most people prefer getting the details about a brand in an easy to process way rather than long text posts.

Video advertising benefits both service and product-based businesses, and a short brand introduction video is the perfect way to get the attention of new customers.

Other than introductory videos, sharing informative productions about your products, services, or a quick discussion session about them helps build a strong, loyal customer base that trusts your brand.

Reach Your Target Audience

Reaching an audience isn’t too challenging, but reaching your ideal target audience? That’s a different story and is one of the biggest obstacles that businesses face. The sales don’t really start coming in until you get in touch with the right customers, but how do you do that?

That’s where video marketing comes in; it’s a straightforward way to connect with your target audience, and here’s why:

  • If you’re showing off the products and services that a potential customer is already looking for, you already won half of the battle.

  • Your target audience is already looking for similar products and services that you have to offer. Making a sale is easier if you don’t have to convince the customer that they need what you have.

  • A good video will show them how your brand can help solve their problems.

By using explanatory videos to market your products and services that offer the right solution to your audience, you’ll quickly grab their attention and are one step closer to making a new sale.

Video production in Santa Barbara

Show up on Social Media Feeds

Social media platforms are an exceptional place to market your brand and show the world what makes your products and services stand out. But, smaller businesses can have a difficult time getting their advertisements to show up in everyone’s news feed.

Video posts are constantly rising to the top of social media feeds, and people are more likely to stop scrolling to watch an attention-grabbing video. Those types of interactions will help you reach more people faster.

Marketing videos are your express route to visibility on social media.

Improve Brand Visibility

What happens when more people are aware of your brand? More of them become customers rather than viewing your company from the sidelines. A successful brand focuses on marketing, advertising, and promoting its content in a way that reaches the most potential customers; brand visibility enhances your chances of success.

The right kind of videos is a full-fledged marketing asset of your brand and leaves a lasting impact on your potential customers. Get your company seen by the world with content strategies like:

  • Brand introduction videos

  • Informational videos

  • Product or service explanatory videos

  • Product or service reviews

  • Discussion sessions with customers

Increase your network, social media following, and brand visibility organically with the right video marketing strategies.

More Conversions & Sales

How do you track your business’s success? Most likely, through conversion rates and sales. Video content helps improve both of these numbers, and a site without videos lacks the resources they need to see the conversion rates they want. Not convinced? Check out some of these statistics from a study by Insivia:

  • Including videos on your landing pages increases conversion rates by 80%

  • On average, people spend 2.6x more time on a page that has video content

  • Four times the amount of customers prefer to watch a video than to read about a product

  • Shoppers who view demonstration videos are almost 2x more likely to make a purchase

  • Having the word “video” in an email’s subject line leads to an open rate increase of 19%

A 19% boost in open rates might not sound like a massive number, but once your email is opened and the viewer sees your video, click rates can increase by 300%. When including marketing videos in an email, include a thumbnail that leads them to watch it on your website or a landing page to increase conversion rates even more.

The best digital marketing and video production in Santa Barbara

Video Production & Digital Marketing in Santa Barbara

The best digital marketing and video production in Santa Barbara

  • 78% of businesses with web videos saw a significant increase in traffic

  • 71% of them saw an increase in the time customers spent on the website

  • 69% generated more leads than ever before

  • 54% experienced a massive rise in sales

Looking at those statistics, can your business afford not to invest in a video marketing strategy? Probably not.

Do you want to reach your target audience, build brand awareness, and increase your conversion rates and sales? Incorporate video marketing into your content strategy with Island Fox Media — the best video production and digital marketing in Santa Barbara!

View our portfolio here.

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